Privacy Policy
Astemo Americas Inc. ("Astemo," "we," "us" or "our") operates the SHOWA Performance website (the "Site"). We respect your privacy and are committed to protecting the personal information you share with us.
This Privacy Policy explains what information we collect, how we use it, how we protect it and the rights and choices available to you.
1. Information We Collect
Information You Provide
When you subscribe to updates, complete a form, contact us or otherwise interact with the Site, we may collect:
- Name
- Email address
- Information you include in inquiries or messages
- Communication preferences
Information Collected Automatically
When you visit the Site, we may automatically collect certain information, including:
- IP address
- Browser and device information
- Pages visited and interactions with the Site
- Date and time of visits
- Referral sources
- Approximate geographic location
- Cookie identifiers and related website usage information
- Website interactions such as clicks, scrolling and mouse movements
This information may be collected through server logs, cookies, website analytics and behavior analysis technologies, depending on your cookie preferences and applicable law.
2. How We Use Your Information
We may use the information we collect to:
- Respond to inquiries and requests
- Provide information about our products, services and activities
- Send product announcements, company news, event information and promotional communications, where permitted
- Improve website functionality, content and visitor experience
- Analyze website traffic and visitor engagement
- Understand how visitors navigate and interact with website content
- Maintain website security and prevent unauthorized activity
- Comply with legal obligations and protect our rights
We do not use personal information to make automated decisions that produce legal or similarly significant effects.
3. Email Communications
If you subscribe to receive updates, we may send you information about SHOWA Performance products, news, events, promotions and other company activities.
You may unsubscribe from promotional communications at any time using the unsubscribe link included in our emails.
4. How We Share Information
We do not sell personal information or share it for cross-context behavioral advertising.
We may disclose information to service providers that supports our website and business operations, including:
- Website hosting and maintenance providers
- Email communication service providers
- Google Analytics 4, which we use to measure website traffic and visitor engagement
- Microsoft Clarity, which we use to understand website interactions and improve the user experience
- Cookie consent management services
These providers may process information to deliver their services, subject to applicable agreements and privacy requirements.
We may also disclose information when required by law, to protect our legal rights or in connection with a business transaction such as a merger or acquisition.
5. Cookies and Website Analytics
We use cookies and similar technologies to support website functionality, remember cookie preferences and understand how visitors interact with our Site.
Google Analytics 4
We use Google Analytics 4, a website analytics service provided by Google LLC, to measure website traffic and visitor engagement.
Google Analytics may collect information such as pages visited, website interactions, browser and device information, approximate geographic location and cookie identifiers.
We use this information to evaluate and improve our website.
Microsoft Clarity
We use Microsoft Clarity, a website behavior analytics service provided by Microsoft Corporation, to understand how visitors interact with our Site.
Clarity may collect information about website interactions, including clicks, scrolling, mouse movements, navigation patterns and technical information about browsers and devices.
This information helps us create heatmaps, evaluate how visitors use website content and identify opportunities to improve website usability and performance.
Clarity may also support session recordings that recreate visitor interactions with the website. Information entered into form fields is masked to help protect personal information.
Cookie Preferences
We use STRIGHT ONE, a cookie consent management service, to manage visitor cookie preferences.
Where required by applicable law, we obtain consent before enabling optional analytics cookies. Certain analytics technologies may collect limited information without cookies, depending on their configuration and applicable law.
You can review or change your cookie preferences through the Cookie Settings option on our website.
For additional information, please review our Cookie Policy.
6. International Visitors
Our Site is operated from the United States, and information may be processed in the United States or other countries where our service providers operate.
Privacy laws may differ between countries. Where required by applicable law, we use appropriate safeguards for international transfers of personal information.
For visitors in the European Economic Area, United Kingdom or Switzerland, we rely on appropriate legal grounds for processing personal information, which may include:
- Consent for optional analytics technologies and requested marketing communications
- Legitimate interests for website operations, security and responding to inquiries, where permitted
- Legal obligations when processing is required by law
Where processing is based on consent, you may withdraw your consent at any time.
7. Data Retention
We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing requested communications, responding to inquiries, operating and securing the Site and meeting legal requirements.
Retention periods depend on the type of information, its purpose and applicable legal obligations.
8. Your Privacy Rights and Choices
Depending on your location and applicable law, you may have the right to:
- Request access to personal information we maintain about you
- Request correction or deletion of your personal information
- Request a copy of certain personal information
- Object to or restrict certain processing activities
- Withdraw consent where processing is based on consent
- Appeal certain decisions concerning privacy requests, where applicable
You may exercise applicable rights by contacting us using the information provided in Section 13. We may need to verify your identity before fulfilling certain requests.
We will not discriminate against you for exercising your privacy rights.
Additional Information for California Residents
California residents may have certain rights under the California Consumer Privacy Act (CCPA), as amended.
We may collect the following categories of personal information:
- Identifiers: Such as name, email address, IP address and cookie identifiers
- Internet or network activity: Such as pages visited, website interactions, browser information, clicks, scrolling activity and navigation patterns
- General location information: Such as approximate geographic location derived from an IP address
We collect this information directly from you or automatically through your use of our Site.
We use this information to provide requested communications, operate and improve our website, measure website traffic and visitor engagement, analyze website usability and maintain website security.
We may disclose these categories of information to service providers supporting website hosting, analytics, website behavior analysis, communications and cookie consent management.
We do not sell personal information or share it for cross-context behavioral advertising. We do not knowingly collect sensitive personal information through our website forms.
California residents may have rights to request access to, correction of or deletion of their personal information, as well as other rights provided by applicable law.
To submit a privacy-related request, please contact us using the information in Section 13.
Visitors in the EEA, UK and Switzerland
Visitors in these regions may have additional rights under applicable data protection laws, including the right to lodge a complaint with their local data protection authority.
9. Data Security
We use reasonable technical and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration or loss.
However, no method of electronic transmission or storage is completely secure.
10. Children's Privacy
Our Site is not directed to children under 16, and we do not knowingly collect personal information from them.
If we become aware that personal information has been collected from a child under 16 without appropriate authorization, we will take reasonable steps to delete it.
11. Third-Party Websites
Our Site may contain links to third-party websites, including social media platforms. These websites have their own privacy practices, and we encourage you to review their policies.
We are not responsible for the privacy practices of third-party websites.
12. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, website functionality or legal requirements.
Updates will be posted on this page with a revised effective date. Where required by applicable law, we will provide additional notice of material changes.
13. Contact Us
If you have questions about this Privacy Policy or would like to submit a privacy-related request, please contact us by mail:
Astemo Americas Inc.
34500 Grand River Ave.
Farmington Hills, MI 48335
United States