Cookie Policy
Astemo Americas Inc. ("Astemo," "we," "us" or "our") uses cookies and similar technologies on the SHOWA Performance website (the "Site") to support website functionality, understand visitor activity and improve the user experience.
This Cookie Policy explains what cookies are, how we use them and how you can manage your preferences.
1. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help websites function properly, remember preferences and collect information about how visitors interact with website content.
Some cookies are temporary and expire when you close your browser, while others remain on your device for a longer period.
Similar technologies, such as local storage, may also be used to support website functionality and measure website activity.
2. Types of Cookies We Use
Necessary Cookies
These cookies support essential website functions, security and the storage of cookie preferences.
We use STRIGHT ONE, a cookie consent management service, to record and manage your cookie choices.
Necessary cookies cannot be disabled through the website's cookie preference controls because they support essential functionality and help us honor your preferences.
Statistics and Analytics Cookies
We use Google Analytics 4 and Microsoft Clarity to understand how visitors use our website and improve its performance.
Google Analytics 4
Google Analytics 4, provided by Google LLC, helps us measure website traffic, visitor activity and engagement.
It may collect information such as pages visited, browser and device information, approximate geographic location and cookie identifiers.
Microsoft Clarity
Microsoft Clarity, provided by Microsoft Corporation, helps us understand how visitors interact with our website through heatmaps and website behavior analysis.
It may collect information about clicks, scrolling, mouse movements, navigation patterns and technical information about browsers and devices.
Clarity may also support session recordings that recreate website interactions. Information entered into form fields is masked to help protect personal information.
We use these technologies to evaluate website performance and improve the visitor experience.
Where required by applicable law, analytics cookies are activated only after you provide consent through our cookie management tool. Depending on configuration, certain limited analytics information may be collected without cookies.
3. Third-Party Technologies
We use certain third-party technologies to support website functionality and performance, including:
- Google Analytics 4: Measures website traffic and visitor engagement.
- Microsoft Clarity: Provides heatmaps and website behavior analytics.
- Google Tag Manager: Helps manage website tags and analytics technologies.
- Adobe Fonts: Supports the display of website typography.
- STRIGHT ONE: Manages cookie consent and visitor preferences.
These services may process technical information, such as IP addresses, browser details and website interaction information, depending on how they are configured.
For more information about how these providers handle information, please review their privacy policies:
4. Managing Your Cookie Preferences
We use STRIGHT ONE to give visitors control over optional cookies used on our website.
When you first visit our Site, you can accept or decline optional cookies, including those used for website analytics.
You can change your preferences or withdraw your consent at any time by selecting Cookie Settings in the website footer.
You may also manage or delete cookies through your browser settings. Most browsers allow you to block cookies, remove stored cookies or receive notifications when cookies are used.
Disabling certain cookies may affect website functionality or your browsing experience.
5. Cookie Duration
Some cookies expire when you close your browser, while others remain on your device for a defined period.
Cookie duration varies based on the purpose of the cookie and the technology provider.
For example:
- Google Analytics may use cookies that remain on your device for up to two years, depending on configuration.
- Microsoft Clarity uses cookies to help recognize website visits and associate interactions within a browsing session.
- STRIGHT ONE uses cookies or local storage to remember your cookie preferences.
You can remove stored cookies at any time through your browser settings.
6. Changes to This Cookie Policy
We may update this Cookie Policy periodically to reflect changes in website technologies, our practices or applicable legal requirements.
Updates will be posted on this page with a revised effective date.
Where required by applicable law, we will request consent before introducing additional non-essential cookies or tracking technologies.
7. Contact Us
If you have questions about this Cookie Policy, please contact us by mail:
Astemo Americas Inc.
34500 Grand River Ave.
Farmington Hills, MI 48335
United States
For additional information about how we collect, use and protect personal information, please review our Privacy Policy.